Multifamily marketing does not stand still. Neither do we.
Andrea Michele Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by turning renter conversations into a continuous source of intelligence.
Andrea shares how operators are using AI-powered follow-up to re-engage lost leads, improve tour conversion, and uncover what prospects and residents actually care about. These signals are then feeding into decisions around pricing strategy, concessions, amenities, and retention. The conversation explores:
Why “dead leads” still contain valuable leasing intelligence
How renter conversations reveal patterns that impact occupancy and demand
The role of AI in follow-up, renewals, and leasing workflows
Why concessions and pricing decisions are becoming more data-driven
How operators are using conversation data to inform amenity and asset decisions
The ongoing challenge of attribution and understanding true renter intent
What voice AI and automation may (and may not) change in the leasing experience
Along the way, the group discusses how renters are more informed than ever, how search behavior is shifting earlier in the decision process, and why the future of leasing will depend less on isolated touchpoints and more on understanding the full context of renter intent.
This episode highlights a shift in multifamily from managing leads to learning from every conversation that happens along the renter journey.
Episode link: https://www.buzzsprout.com/2360683/episodes/19317283
