Concessions used to be simple. Offer a month free, waive the app fee, wait for leads. That still works but a recent Multi-Housing News piece (one, Livsee CEO Andea Tyalor weighed in on) makes the point: concessions aren't going away, they're getting more common and more strategic at the same time. The question isn't whether you offer one, but how you do it and leverage data from it
Concessions are everywhere, but vary locally.
Before Livsee, I spent years working for some of the largest owner-operators in multifamily, immersed in innovation and ancillary revenue. I lived inside the P&L and on-site with teams, pushing new ideas in telecom and IoT, insurance programs, and resident apps, always searching for ways to grow NOI while still doing right by residents.
The real tipping point was realizing that I was already acting as an intrapreneur while watching capital chase the same safe ideas, often led by people with less operating experience than the teams doing the actual work. So when I saw a problem that AI could clearly solve, I decided to stop building under other people’s ceilings and step out as an entrepreneur to build the company I wished I’d had as an operator.
A concession isn't a one-off transaction. It can also be the first touch in the resident lifecycle
We’re building agentic AI, AI with a purpose. In multifamily, we don’t have access to actionable data, beyond maybe macroeconomic trends. We know when demand is slowing, but we don’t have the data to tell us what to do next. What is it about this property that isn’t selling? Why aren’t our prospects renting? Livsee was built to answer those questions. We’re not just another chatbot asking, “would you like a tour?” Our technology understands what motivates each prospect and turns that understanding into actionable insights that help our clients truly connect.
Long Term Relationships
Livsee founder & CEO, Andrea Taylor, put it plainly in the MHN piece: there's "more of a science behind" concessions now. But data isn't the whole answer, the real test as she framed it, is human: "Do renters appreciate this? Do they want this? Will they stay here because of it?"
The Livsee Blog was created by Andrea and her team of experts to help multifamily owner-operators lease smarter. For insights covering proptech, AI, and innovation in multifamily, make sure to subscribe and follow Livsee on social media.
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